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SmartLeef and Apra CBD Brands
Packaging
SmartLeef and Apra:
Strategic Development of Premium Retail Brands
Role
I collaborated closely with our Chief Marketing Officer to develop two distinct retail brands for our CBD product line. This involved conceptualizing and designing the brand identities, including logo creation, comprehensive brand guidelines, and visual aesthetics. Additionally, I oversaw the development of product labels and packaging, ensuring consistency and alignment with brand strategy across all packaging levels, from primary to tertiary packaging.
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